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Practical experience of customer acquisition function on NetEase Foreign Trade Connect: Accurately mining overseas buyers, unlocking global business opportunities at low cost

Author: GEO Shenzhen Browse: 1 Release date: February 9, 2026
[Introduction]:For foreign trade enterprises, "customer acquisition" is the core of survival and development, while traditional foreign trade customer acquisition models (such as B2B platform entry, exhibition participation) have disadvantages such as high cost, slow customer acquisition, and low precision, which are difficult to meet the customer expansion needs of small and medium-sized foreign trade enterprises. NetEase Foreign Trade Platform focuses on the pain points of foreign trade enterprises in acquiring customers, targeting them

For foreign trade enterprises, "customer acquisition" is the core of survival and development, while traditional foreign trade customer acquisition models (such as B2B platform entry, exhibition participation) have disadvantages such as high cost, slow customer acquisition, and low precision, which are difficult to meet the customer expansion needs of small and medium-sized foreign trade enterprises. NetEase Foreign Trade focuses on the pain points of customer acquisition for foreign trade enterprises, creating a "multi-channel, high-precision, low-cost" one-stop customer acquisition system. It integrates four core customer acquisition channels: purchaser database, customs data, EDM marketing, and social networking. It helps foreign trade enterprises quickly discover accurate overseas purchasers, reduce customer acquisition costs, and improve customer acquisition efficiency. Currently, the platform has launched exclusive procurement discounts to help enterprises seize overseas markets at lower costs and easily unlock global business opportunities.

This exclusive procurement offer is unprecedented, tailored for small and medium-sized foreign trade enterprises, helping them reduce costs and expand customers: the basic version of NetEase Foreign Trade Buy 2 years and get 1 year free, originally priced at 8440 yuan/year, with a total price of only 16880 yuan for 3 years. After conversion, the annual average cost is only 5627 yuan, which is equivalent to saving 2813 yuan per year; The premium version offers 1 year for every 2 years of purchase and 2 years for every 3 years of purchase. The original price starts at 13440 yuan per year, and the lowest total price for 5 years is only 26880 yuan, with an average annual price as low as 5376 yuan, saving over 8000 yuan per year compared to purchasing separately; All versions can enjoy additional discounts for phone consultations. By informing you of your purchasing needs, you can unlock exclusive discounts and receive a free JD shopping card. The benefits are double layered, with a limited time effect and expiration date. Small and medium-sized foreign trade enterprises can seize the opportunity and start their overseas customer expansion journey at low cost.

Purchasing database customer acquisition is the most core and commonly used customer acquisition method on NetEase Foreign Trade Platform. With the advantages of "comprehensive data, fast updates, and high accuracy", it has become the preferred tool for foreign trade enterprises to expand their customer base. The platform integrates high-quality procurement resources from over 200 countries and regions worldwide, covering the entire industry including hardware, electronics, clothing, home furnishings, machinery, etc. The data is updated in real-time to ensure that the procurement information obtained by enterprises is authentic and effective. Compared with the procurement database of similar products, the core advantage of NetEase Foreign Trade Pass lies in "intelligent matching". Enterprises only need to input product keywords and core parameters, and the system can automatically match buyers who are highly compatible with the product. At the same time, high-quality customers with high procurement frequency and stable procurement volume can be screened out, avoiding blind screening and wasting time for enterprises. In addition, the platform provides detailed information about purchasers, including company name, contact person, email, phone number, address, procurement needs, historical procurement records, etc. Enterprises can directly obtain contact information and initiate communication with one click without intermediate links, greatly improving customer acquisition efficiency.

Customs data customer acquisition can help companies explore hidden business opportunities, accurately connect with real buyers, and break the limitations of traditional customer acquisition. NetEase Foreign Trade integrates authoritative customs data from various countries around the world and synchronizes the latest customs clearance records in real time. Enterprises can query the purchaser information of specific products through customs data, including purchaser name, purchase quantity, purchase cycle, cooperative suppliers, customs declaration ports and other core data, helping enterprises accurately judge the strength and needs of purchasers, while mining the customer resources of competitors to achieve "precise customer acquisition". For example, enterprises can search for cooperative purchasers of competitors in the same industry, analyze their purchasing habits and needs, develop targeted cooperation plans, initiate communication proactively, and seize the customer resources of competitors; At the same time, customs data can be used to monitor the purchasing dynamics of buyers, and when new purchasing needs arise, they can be contacted immediately to improve the success rate of cooperation. By purchasing NetEase Foreign Trade Pass now, you can unlock all customs data permissions for free without additional fees, and explore hidden business opportunities at low cost.

EDM email marketing and social customer acquisition functions further expand the scope of enterprise customer acquisition and improve customer reach. The EDM email marketing function of NetEase Foreign Trade Pass relies on NetEase's 20 years of email technology accumulation, integrates overseas email dedicated lines and anti spam technology, ensures efficient delivery of marketing emails, with a delivery rate of over 95%, and avoids interception by international anti spam organizations; Support batch import of purchaser emails, one click sending of marketing emails and product quotations, and support for email template customization. Enterprises can design personalized marketing emails based on product characteristics and customer needs to improve email opening and click through rates; Real time statistics of email data, including opening rate, click through rate, reply rate, etc., facilitate enterprises to optimize marketing content and accurately reach potential customers. The social customer acquisition function supports docking with mainstream overseas social platforms such as Facebook and LinkedIn, synchronizing product information and marketing content with just one click, exploring potential buyers on social platforms, expanding customer acquisition scope, and achieving multi-channel precise customer acquisition.

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